TechQuest Conference

Overview
TechQuest is Hyland’s flagship customer and partner event, an immersive, week-long conference hosted three times annually at the company’s global headquarters in Westlake, Ohio. The event provides hands-on training, previews of new OnBase features, and opportunities for deep engagement with both internal teams and external stakeholders. My role was to lead the creative vision and physical execution of the event experience from the ground up.

Creative Approach
As Art Director, I was responsible for set design, signage systems, and branded environmental assets that transformed Hyland’s headquarters into a multi-day event space. I led concept development, design execution, and vendor coordination across all three iterations of the conference each year. In addition to branding the learning environment, I was also tasked with designing and producing evening events that fostered community and created memorable moments for attendees.

I collaborated closely with internal stakeholders and third-party partners to execute a cohesive, on-brand experience—while managing production timelines, installation logistics, and staying within a tightly defined budget. My leadership extended through pre-event planning, onsite execution, and post-event teardown.

Results
During my tenure, TechQuest saw a 16% increase in year-over-year attendance and generated over $925K in annual revenue. The conference evolved into a must-attend event for customers, partners, and employees alike, with consistently high satisfaction ratings. By elevating the visual identity, improving spatial flow, and creating richer moments of interaction, we transformed TechQuest into a true brand experience—one that left a lasting impression on Hyland’s user community.